"The visual culture in India is more sophisticated than other cultures". This was one of the comments made when I was doing my research at Tara Books. I can clearly see that Indians are comfortable with complex visual patterns. Take the gates with their intricate carvings for example.
Visually, there is no single "India" and this lends itself to a sophistication perhaps. This seems clear in the juxtapositioning of visual imagery in the streets as well as the art.
The book Beasts of India is a great example of this. Different traditions interpret and yield any given creature entirely differently and illustrate a vast array of perspectives and references. For example the lion:
The Snake (by Subhash Amiliyar and Gangu Nai) is a delightful treat for the eye. In the Bhil tribal form, from Madhya Pradesh, it chases a rat up into the editorial space at the top of the stairs.
The vibrancy of the paint was one of my happy discoveries: detail of the horse.
Or the strange mix of human and animal in this monkey god statue of Hanuman (he is over 3 stories high 

Visually, there is no single "India" and this lends itself to a sophistication perhaps. This seems clear in the juxtapositioning of visual imagery in the streets as well as the art.
As a Canadian travelling in India, it took all my power not to stand gaping at every street corner, trying to take in the layered visual complexities and meanings surrounding me: cultural references, motifs, beautiful intricacies, colour and life, against a backdrop of activity, dirt roads, rubble, and lush greenery. There is consistency and inconsistency, young and old, tradition and modernity, languidly and the fast life, squalor and splendor, vast poverty and the promises of wealth. Everything is mashed up into a confusion of images and cultural references. There appears to be no "one India" culturally or visually.
In the time I spent in the Tara Book Building, there was a consistent emphasis on the book form as the perfect form to represent these "different Indias". One tribe's traditional art will render the same phenomenon entirely differently from another. Tara is committed to using the book to best locate and give space for these perspectives.
In the time I spent in the Tara Book Building, there was a consistent emphasis on the book form as the perfect form to represent these "different Indias". One tribe's traditional art will render the same phenomenon entirely differently from another. Tara is committed to using the book to best locate and give space for these perspectives.
The book Beasts of India is a great example of this. Different traditions interpret and yield any given creature entirely differently and illustrate a vast array of perspectives and references. For example the lion:
Within any art tradition, different individual artists can fold and stir several influences and styles into their work for a different outcome. For example, the Buffalo and Bulls below are both by Gond artists:
Tara is committed to reflecting this diversity. The book building provides the space and the publishing company provides the means and support for connecting to these various artists across space and cultures.
The art on the inner walls of the book building also reflects this commitment to diversity. It is seamlessly integrated into the space itself.
My descriptions and pictures here really do not do this justice at all. Any separation of art from interior space is purely of my artificial devising; As with Tara's values and processes, the art and colour flows here as seamlessly between spaces as sari silk billows on a soft zephyr
The art on the inner walls of the book building also reflects this commitment to diversity. It is seamlessly integrated into the space itself.
My descriptions and pictures here really do not do this justice at all. Any separation of art from interior space is purely of my artificial devising; As with Tara's values and processes, the art and colour flows here as seamlessly between spaces as sari silk billows on a soft zephyr
The Snake (by Subhash Amiliyar and Gangu Nai) is a delightful treat for the eye. In the Bhil tribal form, from Madhya Pradesh, it chases a rat up into the editorial space at the top of the stairs.
The horse mural is also a playful use of space, while this particular form of art is one used as a form of worship.
The vibrancy of the paint was one of my happy discoveries: detail of the horse.
The piece de resistance for the book building might be considered to be the wall mural the Tree. Reaching over 18 feet, this joyful art connects the liveliness and colour of birds to the peace and quiet industry found inside these walls.
It evolved as the artist spent time, and required the artist to be in the space for its moment conception. It was the artist's magical response to the space itself. ![]() |
| Artist: Bhajju Shyam (Nightlife of Trees). |
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| The tree's motifs continue through to liven up the architectural partitions. |
Like all of the art here, through its presence the magic of that artistic birth moment lives on to weave its gorgeousness into the space for now and years to come.
All in all, a wonderful use of space, light, art and integration of Tara's vision with the artist's talents. Tara is such a unique and special publisher. The books themselves area also exquisite materializations of this vision, talent and skill.

Or the colour and design of the entrance to this small shrine.





































